CREATI VID 19 : The Bright Side of Darkness
The creative capacity of the individual is infinite and is the key of our industry.
In SCOPEN, we will be collecting and sharing ideas that are emerging worldwide, even beyond our own industry, to celebrate creativity and to make visible The Bright Side of Darkness. #CREATIVID19
The best creativity is the result of lack-of-comfort situations: new brands that have nothing to lose, crisis, team changes, new challenges, competitions ...
#COVID19 has taken us out of our comfort zone, and creativity emerges: doctors designing PPE with garbage bags and diving goggles, 3D printer owners printing valves for ICU respirators, bingo from the balcony to spend time, paddle between balconies, pre-arranged applauses to doctors and nurses, neighbours celebrating the birthday of old people who live alone or kids that live nearby, virtual “snack times” during the weekend…
Creativity flourishes, it’s Spring. These days that we feel weird and exposed, creativity arises. It is indeed the most powerful tool we have. For example, this spontaneous band that shares with us 1 song of hope every day from their terrace in Barcelona: Stay Homas. Enjoy them at Youtube: https://www.youtube.com/channel/UC0PtwzSikWRnftscW9uI_Ug
Ignaz Semmelweis? Thanks Google, for sharing with us on March, 20th and 21st the Doodle dedicated to Ignaz Semmelweis, the Hungarian doctor who suggested for the first time, the benefits of handwashing to control infections… only 130 years ago! https://www.google.com/doodles/recognizing-ignaz-semmelweis-and-handwashing
Facemasks for advertising: @MascarillAds. Two ad creatives from David Madrid are covering ad models in Out Of Home campaigns with facemasks. They cannot avoid to be there, exposed. Rafael Ochoa & Guilherme Pinheiro remind us that those of us who are lucky enough to be able to do so, have no excuse to #StayAtHome. Follow them on Instagram: www.instagram.com/mascarillads
3D printing to fight the virus. We cannot print the vaccine yet, but we can make respirator masks, sanitary material, face protectors... All around the world, investigators and engineers are collaborating to print those products that are in short supply. https://www.designnews.com/materials-assembly/how-3d-printing-helping-fight-against-coronavirus/58375800162688