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Research

Disciplined methodologies provide us with insightful intelligence capable of driving our clients’ business in the creative industry.
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SCOPEN spearheads many different studies, which we divide into two distinct categories: Scopes and Scores.

In our on-going studies (Scopes), following an exhaustive analysis of a multi-disciplinary team of experts, we offer in-depth intelligence across various areas of the communication, marketing and advertising industries, identifying current needs, marketplace dynamics and future trends for advertisers, agencies and media professionals.

We also conduct other ad hoc studies (Scores), with the aim of providing bespoke solutions to our clients on any issue affecting the communication, marketing or advertising sectors.

The Partners Book

THE PARTNERS BOOK

It is an annual directory that features the leading partners for marketers in the different areas of marketing and communications in the country where it is published (creative, digital, marketing services, PR, media, branding, consultancy agencies ...). The book contains their contact details, as well as their teams, their clients and the services that they offer.

This publication is a complete and essential guide for any professional in the communications industry, and it is distributed among marketing and advertising managers from the largest marketers, from the most important agencies, and trade and generalist press in each market.

It is published in Brazil, China and Spain, where SCOPEN has issued 24 editions.