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01

SCOPES & SCORES

RESEARCH

We analyze the various areas of the communication, marketing, and advertising industry, offering a deep insight into current affairs and trends.

– Rigor - Data - Insights – Rigor - Data - Insights
– Rigor - Data - Insights – Rigor - Data - Insights

Our studies are divided into periodic SCOPES, where we identify current sector needs and specific research, or SCORES, which provide tailored solution

+30 Years of research
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12 Markets
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Data & Insights

02

STUDIES

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To read the full study, a subscription is required You can download a summary here, and if you want to know more, feel free to write to us at research@scopen.com

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Agency Scope

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BEST AGENCY TO WORK FOR

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CONTENT SCOPE

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MARKETER SCOPE

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MEDIA SCOPE

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NB SCORE

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PR SCOPE

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INFLUENCE MARKETING SCOPE

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SALARY SCOPE

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SUSTAINABLE STUDIES

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TREND SCORE

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OTHER STUDIES

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03

OUR CLIENTS

Our clients →

Carlos Pérez

managing partner, BBDO Argentina
«Clear, precise and in-depth diagnosis. A compass to begin defining coordinates on a changing map. A genuine mirror to avoid falling into self-perception bias. »

María Cristina Gutiérrez

Manager, PHD Chile
«I find it a very useful study for business strategy decision-making. It allows us to improve customer service and build the agency’s brand positioning. »

Gareth Leck

Group Chief Executive Officer, Joe Public South Africa
«At Joe Public we have been subscribing to the AGENCY SCOPE Study since 2016 because it provides reliable, in-depth and comprehensive data. It guides us in many of our strategies, in our business planning sessions, and in our future planning approach. »

Juan M. Cáceres

Managing Director, Digitas South Cone
«AGENCY SCOPE allows us to clearly understand the current state of the market and the positioning and consideration of our agency. This is key to tackling and improving new business processes.»

Patricio Salas

General Manager, Initiative Chile
«It is an objective and agnostic study of the market. It is reliable. It uses a proven methodology and provides us with concrete data and real, actionable insights. »

Laura Flores

General Manager, iProspect Chile
«The study provides high-value input for our business strategy. Being able to identify areas for improvement and understand the market’s perception of our brand is key to shaping our strategy. »

James Moffatt

Promise
«The AGENCY SCOPE offering was a fantastic piece of research. The first time we received the results, I was completely absorbed as Scopen worked with us, providing guidance on how to develop strategies based on that information. »

Marta Coll Darnaude

Assistant Advisor to the President, Dentsu Spain
«It is a good study that highlights both the strengths and the shortcomings of agencies. It benefits the entire market. It is highly valuable for understanding how agencies are positioned and the services they provide. »
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If you are interested in the full study, please write to alopez@scopen.com