Premios Eficacia Awards were created to respond to a shared objective in the advertising industry: to recognize the contribution of commercial communication to achieving marketers’ business goals.

The Cannes Lions Festival premiered in 1954. The lion embodies the festival’sheart and soul and winning one means that the work submitted has been judged by the brightest talent around in the industry and recognised as one of its best ideas. It is also the confirmation of a consensus in the creative field, a difficult discipline in itself to define, but absolutely essential for businessesto drivetransformative change.

Competitions to challenge young creatives from every corner of the communications industry. If you're under 30, the Young Lions Competitions are one of the best ways to celebrate your creativity on a global stage, and a unique opportunity to interact with the best young talent from other countries and learn from the Top industry names, experiencing the enormous inspiration of Cannes Lions.

The GENIO Innovation Awards has become an industry festival that, in addition to rewarding innovation in communication and recognising the best creative use of media, acknowledges innovation in the broadest terms and embracesdifferent business, social and cultural territories.

The Awards recognize marketing professionals who have remarkably contributed to improvement, innovation and development of the companies or projects for which they work, looking for its transformation and growth.

They are annually presented at MAS CARTAGENA Congress (Cartagena de indias, Colombia), in October.