More than 30 years of work, rigor, and success →

01

MISION​

WHAT WE DO?

We offer deep insight and thorough analysis to inspire and drive marketers, agencies, and professionals, from the creative economy.

To achieve this, we rely on our own research methodologies and a global network of connections, which provide us with the necessary knowledge to guide our clients in a constantly changing industry.

02

TIMELINE

Our history →

1990

Consultores de Publicidad is founded, representing Spain for AAR, a global network of agency selection consultants.

1997

Launch of the Eficacia Awards in Spain, in partnership with aea.

1999

Beginning of international expansion. Opening of offices in various markets and agreements with local partners.

2003

Start of international expansion with the opening in Portugal. Offices in various markets and agreements with local partners.

2007​

Creation of the GENIO Awards with Vocento.

2011

We obtain the official representation of Cannes Lions in Spain.

2015

We celebrate 25 years and transform into SCOPEN

2016

AGENCY SCOPE expands to 12 markets worldwide. Launch of the Marketers Latam Awards with Adlatina.

2023

New studies on current topics: INFLUENCE MARKETING SCOPE.

03

TEAM​

Our Team →

CÉSAR VACCHIANO
President & CEO
KIKA SAMBLÁS
Partner & Managing Director
HÉCTOR ABANADES
Research Manager
ROBYNNE ADAMS
Marketing Consultant, South Africa & UK
OLIVIA ALDERSON
Communications Manager
NATÁLIA ARAÚJO
Research & Studies Analyst Brasil
NOELIA BLANCO
Senior Analyst
PATRICIA CHÁVEZ
Consulting Director
CLAUDIA COSTA
Analyst
MARÍA FERNANDA ESPITIA
Awards & Events Executive
JESSICA FUENTES
Awards & Events Director
CARLOS GARCÍA DE CECILIO
Research & Studies Executive
IRENE GARRALDA
CFO
CARMEN IZQUIERDO
Communication Executive
CRISTINA IZQUIERDO
Reception
MARTA IZQUIERDO
Senior Consultant
SABRINA LEE
General Manager Asia
ÓSCAR LÓPEZ
Research & Studies Director
ALEXANDRA MACHÁS
Managing Director Portugal
MICAELA MADRID
Fieldwork Coordinator
MARIA JOÃO SOBRAL
Senior Data Research Portugal
JOHANNA MCDOWELL
Partner in South Africa & UK
FRÉDÉRIC MESSINA
Research Manager
BEATRIZ MORENO
Analyst
ELISA MORENO
Awards & Events Manager. Editor
RAQUEL NIETO
Management PA
MARÍA JOSÉ RAMIRO
Communications Director
PAULA RIBEIRO
Research & Studies Director Brasil
ALICIA SÁNCHEZ
Fieldwork Manager
VITHORIA VAZ
Senior Consultant Brasil
AMABILI VIEIRA
Consulting Director Brasil
GABRIELE WELTER
Research & Studies Analyst Brasil
PIPO
Chief Pet Officer

04

WORLD PRESENCE

WHERE ARE WE

We have a team around the world, which provides us with a local vision and a global perspective.

SCOPEN World SCOPEN World SCOPEN World SCOPEN World SCOPEN World SCOPEN World SCOPEN World SCOPEN World
SCOPEN World SCOPEN World SCOPEN World SCOPEN World SCOPEN World SCOPEN World SCOPEN World SCOPEN World

Argentina

Chile

Colombia

Mexico

South Africa

China

India

Brazil

Portugal

United Kingdom

Spain

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If you are interested in the full study, please write to alopez@scopen.com