Knowledge → for Creative Transformation
01
ABOUT US
WHAT WE DO?
Creativity is a very powerful tool. It gives companies a voice, connects them with their audience, and drives their growth. It has the ability to transform.
At SCOPEN, we use our more than 30 years of market knowledge to build a bridge between companies and creativity.
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OUR CLIENTS
Our clients →
Gareth Leck
Group Chief Executive Officer, Joe Public (South Africa)
«At Joe Public we have been subscribing to the AGENCY SCOPE Study since 2016 because it provides reliable, in-depth and comprehensive data. It guides us in many of our strategies, in our business planning sessions, and in our approach to future planning.»
Sofía Rodríguez Sahagún
Global Disciple Head of Marketing, Digital Sales, Design and Behavioural Economics, BBVA
«SCOPEN has been a key partner in our global agency selection process, providing methodology, international alignment and best practices to help transform our marketing model. Their deep knowledge of the ecosystem, analytical rigour, and thorough assessment of teams and capabilities enabled us to make an informed decision and define the talent required. In addition, they are supporting us through the transition to ensure an orderly and effective implementation of the new model at BBVA. »
Natalia Villoria
Director of Advertising, Sponsorship and Public Relations, Repsol
«SCOPEN has supported us in various strategic processes, both in the selection of our media agency and in the evaluation of the creative advertising market. Their deep knowledge of the industry, the rigour of their methodology, and the quality of their team have been key differentiators in helping us gain a broader perspective on the evolution of the market and the opportunities it presents. Their guidance has enabled us to enrich our strategic thinking and generate far more value than we had initially anticipated. »
Eva Ivars
CEO, Alain Afflelou Spain & Portugal
«SCOPEN has provided us with deep sector expertise and highly structured guidance throughout all phases of the project, from the selection of the longlist and shortlist to the team pyramid, as well as the strengths and areas for improvement of each agency. Their unique SMS methodology allowed us to see the value of the proposals and the talent of the teams assigned by the agencies in action, through a series of practical case sessions. Finally, the thorough analysis of the evaluations was crucial during the final negotiation phase and in supporting decision-making. »
Elena Fernández Angulo
Marketing & Communications Director, Samsung Electronics Iberia
«We are extremely grateful to SCOPEN for the dedication and expertise shown in the process. We are fully convinced that we have made the right choice, and there can be no better “feeling” after a process with so many agents and agencies involved. »
Artur Martins
Global Head of CX Strategy & Innovation, Zurich
«SCOPEN’s work has been key to the success of building Zurich DUO. We highly value their contribution: rigorous benchmarking and analysis of different models, with a clear recommendation on the direction to follow; a strong ability to align different areas and stakeholders; and a well-sized team structure proposal for the launch, scalable over time and adaptable by region according to local needs and realities. Their contribution was decisive in defining the model and accelerating its implementation. »
Rafael Nadale Souza
Global Brand & Comms Director, Havaianas
«Working with SCOPEN on the search for a new global agency for Havaianas was fundamental to the success of this project. They were creative and effective in managing a process that enabled us to work with potential partners without unnecessarily prolonging traditional pitch processes. We are confident that SCOPEN will be a trusted partner going forward. »
Álvaro Miguel
CMO McDonald´s Spain
«SCOPEN has supported us throughout a process that has been key to our business, providing deep knowledge of the advertising market, a rigorous and innovative methodology, and an independent perspective that has been fundamental in enabling us to make decisions with complete confidence.»
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WHAT WE DO?
01
001
Research
We analyse the different areas of the communications, marketing and advertising market, offering an in-depth view of current affairs and trends.
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002
Consultancy
We advise our clients, applying our knowledge of the sector and international vision.
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Awards and
events
We advise different awards and events to celebrate excellence in creativity, innovation and effectiveness.
– Rigor
– Independence
– Honesty
– Rigor
– Independence
– Honesty
– Rigor
– Independence
– Honesty
– Rigor
– Independence
– Honesty
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WORLD PRESENCE
WHERE ARE WE
We are present in 11 markets around the world, giving us local insight and a global perspective.
SCOPEN World
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Argentina
- Héctor Habades
Chile
- Frédéric Messina
Colombia
- Héctor Habades
Mexico
- César Vacchiano
South Africa
- +27 10 549 0281
- Frédéric Messina
- Le Val, North Building 45 Jan Smuts Avenue, Westcliff Johannesburg
China
- (8610) 4900 4733
- César Vacchiano
- A2903, Chaowai Soho. No. 6b Chaowai Street. Chaowai Distrit, Beijing , 100020 China
India
- +91124 402 8876
- Óscar López
- Shusant lok i. B. Block, Mehrauli Gurgaon Road, Harayana, 122002, India
Brazil
- +55 11 98537 0303
- Paula Ribeiro
- Al. Joaquim Eugênio de Lima, 680 – 8º andar - cj 81 - Jardim Paulista - 01403-000 - São Paulo – SP – Brasil
Portugal
- +351 21 421 2341
- Alexandra Machás
- Ac. Sabóia, 734 a 2765-579, Estoril
United Kingdom
- +44 207 254 56 49
- Óscar López
- 8th floor aldwych house, 81 Aldwych, London Wc2b 4hn, UK
Spain
- +34 91 702 11 13
- Kika Samblás
- Goya, 59 - 2ºA, 28001 Madrid
RRSS →
Contact us
If you have any questions, leave us your details and we will get back to you as soon as possible.
TELEPHONE
+34 917 021 113
hello@scopen.com
TELEPHONE
+34 917 021 113
hello@scopen.com
