{"id":5878,"date":"2024-10-03T12:37:47","date_gmt":"2024-10-03T10:37:47","guid":{"rendered":"https:\/\/scopen.com\/estudio\/marketer-scope\/"},"modified":"2026-02-23T11:31:09","modified_gmt":"2026-02-23T10:31:09","slug":"marketer-scope","status":"publish","type":"estudio","link":"https:\/\/scopen.com\/en\/estudio\/marketer-scope\/","title":{"rendered":"MARKETER SCOPE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5878\" class=\"elementor elementor-5878 elementor-2423\" data-elementor-post-type=\"estudio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132bc8f acordeon e-flex e-con-boxed e-con e-parent\" data-id=\"132bc8f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b200a79 e-con-full titulo e-flex e-con e-child\" data-id=\"b200a79\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1efcf37 e-con-full e-flex e-con e-child\" data-id=\"1efcf37\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3928312 elementor-widget elementor-widget-heading\" data-id=\"3928312\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2025\/26<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6749048 abrir-cerrar-acordeon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6749048\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"85\" height=\"84\" viewBox=\"0 0 85 84\" fill=\"none\"><circle cx=\"42.5\" cy=\"42\" r=\"41\" stroke=\"#854167\" stroke-width=\"2\"><\/circle><path d=\"M19.6577 42H65.3419\" stroke=\"#661141\" stroke-width=\"2\"><\/path><path d=\"M65.3418 42L19.6576 42\" stroke=\"#661141\" stroke-width=\"2\"><\/path><path d=\"M42.3413 64.842L42.3413 19.1578\" stroke=\"#661141\" stroke-width=\"2\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6db3bc6 e-con-full contenido e-flex e-con e-child\" data-id=\"6db3bc6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-72ace82 e-con-full e-flex e-con e-child\" data-id=\"72ace82\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04073dd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"04073dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">MEXICO<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cda68d7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cda68d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">MARKETER SCOPE<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8335c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2b8335c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">2025\/26<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-081245d elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"081245d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NjA3NiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" data-pdf=\"2025\/10\/MARKETER-SCOPE-2025-26-MEXICO.pdf\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"23\" viewBox=\"0 0 29 23\" fill=\"none\"><path d=\"M2.31186 20.7898H26.6848C26.6848 20.6705 26.6848 20.5734 26.6848 20.4752C26.6848 18.5385 26.6868 16.6019 26.6838 14.6652C26.6838 14.2615 26.832 13.9479 27.2048 13.7705C27.8139 13.482 28.4822 13.9038 28.4942 14.5891C28.5052 15.2153 28.4972 15.8414 28.4972 16.4676C28.4972 18.1708 28.4972 19.873 28.4972 21.5762C28.4972 22.2686 28.1445 22.6212 27.4472 22.6222C18.8079 22.6222 10.1687 22.6222 1.52938 22.6222C0.879159 22.6222 0.500445 22.2455 0.500445 21.5983C0.500445 19.2779 0.499443 16.9575 0.500445 14.6362C0.500445 14.1723 0.765945 13.8246 1.19275 13.7084C1.57848 13.6042 2.00227 13.7695 2.19163 14.1402C2.27379 14.3025 2.30685 14.5069 2.30785 14.6923C2.31587 16.6289 2.31286 18.5656 2.31286 20.5022C2.31286 20.5924 2.31286 20.6826 2.31286 20.7898H2.31186Z\" fill=\"#854167\"><\/path><path d=\"M13.8839 11.2753C13.8839 10.5319 13.8839 9.85761 13.8839 9.18234C13.8829 6.4522 13.8809 3.72306 13.8819 0.992913C13.8819 0.523028 14.1163 0.18439 14.5211 0.0471315C14.8717 -0.0720931 15.2875 0.0361107 15.4989 0.357717C15.6111 0.528037 15.6893 0.756468 15.6903 0.959851C15.7033 3.10489 15.6973 5.25093 15.6973 7.39598C15.6973 8.58121 15.6983 9.76644 15.7003 10.9517C15.7003 10.9988 15.7093 11.0469 15.7183 11.133C15.8125 11.0448 15.8846 10.9817 15.9518 10.9146C16.9737 9.89368 17.9906 8.86975 19.0165 7.85384C19.5325 7.34288 20.305 7.49116 20.5464 8.14539C20.6967 8.55316 20.5534 8.88979 20.2549 9.18535C19.4363 9.99587 18.6238 10.8124 17.8093 11.6269C17.0358 12.3994 16.2633 13.1729 15.4889 13.9453C15.0721 14.3611 14.5702 14.3771 14.1333 13.9774C12.3991 12.3864 10.6668 10.7934 8.93554 9.19937C8.52276 8.81866 8.47767 8.26261 8.82232 7.88389C9.17799 7.49216 9.74306 7.48013 10.1608 7.86286C11.318 8.92285 12.4712 9.98586 13.6274 11.0469C13.6935 11.108 13.7616 11.1661 13.8849 11.2753H13.8839Z\" fill=\"#854167\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-049fd7c e-con-full e-flex e-con e-child\" data-id=\"049fd7c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb0781 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ebb0781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">CHILE<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b410ac elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8b410ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">MARKETER SCOPE<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5556a26 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5556a26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">2025\/26<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f98ee elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a8f98ee\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NjA3NiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" data-pdf=\"2025\/11\/MARKETER-SCOPE-Chile-2025-2026.pptx\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"23\" viewBox=\"0 0 29 23\" fill=\"none\"><path d=\"M2.31186 20.7898H26.6848C26.6848 20.6705 26.6848 20.5734 26.6848 20.4752C26.6848 18.5385 26.6868 16.6019 26.6838 14.6652C26.6838 14.2615 26.832 13.9479 27.2048 13.7705C27.8139 13.482 28.4822 13.9038 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elementor-element-1708f10 e-con-full titulo e-flex e-con e-child\" data-id=\"1708f10\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f2290ff e-con-full e-flex e-con e-child\" data-id=\"f2290ff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3943c4 elementor-widget elementor-widget-heading\" data-id=\"c3943c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2021\/22<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2057202 abrir-cerrar-acordeon elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2057202\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"85\" height=\"84\" viewBox=\"0 0 85 84\" fill=\"none\"><circle cx=\"42.5\" cy=\"42\" r=\"41\" stroke=\"#854167\" stroke-width=\"2\"><\/circle><path d=\"M19.6577 42H65.3419\" stroke=\"#661141\" stroke-width=\"2\"><\/path><path d=\"M65.3418 42L19.6576 42\" stroke=\"#661141\" stroke-width=\"2\"><\/path><path d=\"M42.3413 64.842L42.3413 19.1578\" stroke=\"#661141\" stroke-width=\"2\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77fc132 e-con-full contenido e-flex e-con e-child\" data-id=\"77fc132\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96ca1f8 e-con-full e-flex e-con e-child\" data-id=\"96ca1f8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6231030 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6231030\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SPAIN<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a388c6a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a388c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">MARKETER SCOPE<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308a75e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"308a75e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">2021\/22<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eefdb4f elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"eefdb4f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NjA3NiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" data-pdf=\"2024\/10\/MARKETER-SCOPE-Espana-2021.22-Web.pdf\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"23\" viewBox=\"0 0 29 23\" fill=\"none\"><path d=\"M2.31186 20.7898H26.6848C26.6848 20.6705 26.6848 20.5734 26.6848 20.4752C26.6848 18.5385 26.6868 16.6019 26.6838 14.6652C26.6838 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elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b8b4d16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">SOUTH AFRICA<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5181d81 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5181d81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">MARKETER SCOPE<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781b7d2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"781b7d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">2021\/22<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b518c33 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b518c33\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NjA3NiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" data-pdf=\"2024\/10\/marketer_scope_south_africa_2021-22_web.pdf\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"23\" viewBox=\"0 0 29 23\" fill=\"none\"><path d=\"M2.31186 20.7898H26.6848C26.6848 20.6705 26.6848 20.5734 26.6848 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data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3d628 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ae3d628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">MEXICO<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bbf4f9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3bbf4f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">MARKETER SCOPE<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d4bb8 elementor-widget__width-initial elementor-widget 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