It is Monday, and we want to show you a selection of outstanding ads created by some brands for the pandemic. #CREATIVID19 Nike Volkswagen Dove McDonald´s Uber Guinness Vodafone Budweiser IKEA Barilla...

Apps for everything, sites to help, famous album covers that distance band members, startups that emerge from crisis and virtual walks or trips ... these are the ideas that we have collected this...

Here you will find a summary of the ideas we have been sharing this third week. In SCOPEN we keep on collecting #creativity emerging worldwide, even beyond our own industry, to celebrate and to make...

The creative capacity of the individual is infinite and is the key of our industry. The best creativity is the result of lack-of-comfort situations: new brands that have nothing to lose, crisis, team...

The creative capacity of the individual is infinite and is the key of our industry. In SCOPEN, we will be collecting and sharing ideas that are emerging worldwide, even beyond our own industry, to...

Depois de alguns anos em que muitos pensavam que Cannes não era mais a mesma, ou que a organização se teria tornado muito gananciosa ou, ainda, que os prémios teriam sido dados a muitas ONGs ou mesmo...

In the last edition of the Cannes Lions Festival the Young Lions competitions were held again. There were 7 Young Lions competitions which were comprised of 470 young people from our industry, coming...

We’ve recently finished presenting the results of the latest edition of the PR SCOPE which we’ve carried out at SCOPEN since 2009. The study is starting to become bigger and the conclusions from the...

I was watching a TV series when we decided to order a pizza. A few moments later, a cyclist appeared on the screen. With our hunger gradually increasing, I couldn’t stop imagining him with a message...

If you think about transformation and digital transformation, the first thing that comes to mind (and the thing which has been written about most) is fear. We speak a lot about being resistant to...