Our clients →

OUR CLIENTS

Here you will find some of the brands and agents we work with.

01

Marketers

Rafael Fernández de Alarcón

Director of Brand, Sponsorship and Media, Telefónica

“SCOPEN has provided rigor, transparency and a great knowledge of the advertising market in our challenge of selecting the agencies to celebrate Telefónica’s centenary. They have proposed innovative processes that have helped us to select the agencies in a progressive way, with a methodology based on collaboration and teamwork. “
Carlos Pérez Beruete

Global discipline Head of Digital Sales and Marketing

“SCOPEN has helped us to focus and design a new ecosystem of collaborators for BBVA with collaborative thinking methodologies. To meet this challenge, we needed an expert partner in the new digital needs of Brands and with great knowledge of national and international players. SCOPEN is innovative in its approach to Brand challenges and deeply collaborative, which makes it easy and very productive to work together. “
Patricia Mariñas

Head of Purchasing Marketing, BMW Spain

“SCOPEN has collaborated with the BMW Group in the last two creative agency tenders carried out. His great knowledge of the market has helped us a lot in all phases of the project, from the selection of the long list, as well as in giving us objective data on the valuation of equipment, economic proposals, etc., these valuations have been of great help during the negotiation phase. In addition to coordinating the different phases of the process, SCOPEN acts as an independent consultant providing professionalism and transparency to the competition, always adapting its methodology to our internal processes. SCOPEN is very customer oriented and has been a pleasure and helpful to work with.”

02

Agencies

Ricardo Garcia

New Business Director de Eureka & Co

“We enjoyed every moment of the exercise and the proposed activity. The
SMS method is definitely something motivating that breaks away from the usual
pitch style we’re used to We loved it!”
Gorka Rodríguez

CEO & Founder, BTOB Livebrands

“The SCOPEN study is the best tool to understand what happens beyond the relationship and the closed context of our clients. It avoids biases stemming from personal experiences and helps make decisions based on global data. “
José Alberto Terán

President, Terán/TBWA México

“The AGENCY SCOPE by SCOPEN gives us a thorough understanding of the market, both in terms of advertisers and the labour landscape, allowing us to sharpen our strategies.”

03

Other Agents

Rafael Fernández de Alarcón

Director of Brand, Sponsorship and Media, Telefónica

“SCOPEN has provided rigor, transparency and a great knowledge of the advertising market in our challenge to select the agencies to celebrate Telefónica’s centenary. With a methodology based on collaboration and teamwork. “

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If you are interested in the full study, please write to alopez@scopen.com