CREATI VID 19: Let´s keep going!

The creative capacity of the individual is infinite and is the key of our industry.

The best creativity is the result of lack-of-comfort situations: new brands that have nothing to lose, crisis, team changes, new challenges, competitions ...

In SCOPEN, we keep on collecting and sharing ideas that are emerging worldwide, even beyond our own industry, to celebrate creativity and to make visible The Bright Side of Darkness. #CREATIVID19

We can learn the rules to follow during the stay-at-home period in different ways. But, what if brands help us? A designer from Slovenia, #JureTovrljan, reimagined some brand logos as a tool to help us remind how to stay safe from #coronavirus. Find the message behind the logos: https://www.behance.net/gallery/93755381/Coronavirus-Logos

Who said companies were incapable of conversion? We are going through the most relevant Business Transformation ever, and it is happening in record time. LVMH, Pernod Ricard, Nivea, Mercedes… have become factories of sanitary products. https://www.weforum.org/agenda/2020/03/from-perfume-to-hand-sanitiser-tvs-to-face-masks-how-companies-are-changing-track-to-fight-covid-19/

Hermann Schreider, an octogenarian German who lives in Vigo and suffers from Alzheimer’s has forgotten many things, but not how to play his harmonica. He performs a concert from his balcony every day at 8pm, and the city claps. It is the Spanish way to show their appreciation for the nation´s medical staff but Tamara Sayar, Hermann´s sitter, tells him it is just for him. https://www.thelocal.es/20200323/the-heartwarming-story-of-a-man-who-believes-spains-nightly-applause-is-for-him

The Italian Institute Isinnova (Brescia) that is 3D printing respirators is now integrating them in @Decathlon snorkeling masks to use as ventilator masks in hospitals. They’ve worked together with doctors to achieve this success https://www.isinnova.it/easy-covid19-eng/. In times of crisis, imagination. How do they do it? https://youtu.be/w4Csqdxkrfw

#tonyfero_conceptfarmer & #helenajuanluna through their collaborative movement #QuédateEnCasa (#SendThemHome) remove people from famous paintings and images to help us become aware of the risk of social contact in the quarantine. Join, share! The most we are, the better. And remember #stayhome and #sendthemhome https://www.instagram.com/mandalosacasa/