Consultancy →

Consultancy

At SCOPEN, we apply our deep knowledge of new marketing models, along with a broad vision and international experience, to advise companies on designing and optimizing their work processes and ecosystem of collaborators in marketing and communication.

End-to-end advice End-to-end advice End-to-end advice

MARKETERS AND BRANDS

Marketers →

We optimize the relationships between marketers and their ecosystem of collaborators with the goal of improving their marketing and business results.

Partner ecosystem consulting

We deeply analyze our clients communication and business needs to advise them on the organizational model and task distribution among their collaborators. We identify gaps to be filled with their internal and external teams and support them through the transition to drive new marketing models.

Selection Processes

We have over 35 years of experience advising our clients in their marketing and communication pitches, whether they are transversal or specialized capabilities. We help them optimize and evolve their working models, supporting them in selecting the most suitable partner, using innovative methodologies tailored to each challenge and specific capability, and working closely with their procurement teams

Analysis and optimization of remuneration models

We advise marketers and agencies in developing evolved and competitive remuneration models for both teams, taking into account the required service, the talent needed, and a personalized evaluation.

AGENCIES

Agencies →

We optimize the relationships between marketers and their ecosystem of collaborators with the goal of improving their marketing and business results.

Competitive Analysis

We collaborate in the thorough review of the positioning and value proposition of agencies to adjust and optimize their messaging and value offering, considering the needs of advertisers, market evolution, technological impact, competitor activity, and the key DNA of their teams.

New Business Improvement

Analysis, evaluation, and detailed adjustment of the agencies’ new business strategy to define and refine their action plan and go-to-market approach. Led by a senior and experienced team, gaps in the agency’s activities are diagnosed, and necessary changes are recommended to achieve a higher ROI across the different targets driving new business, such as CMO, CIO, DIRCOM, CDO, Procurement, and more.

Screening M&A

Deep advisory to the management of agencies, groups, or industrial companies, both on the buy side and sell side, with the goal of focusing growth pathways. We identify optimal service verticals to fill gaps in the global offering, select the best-fitting partners considering the company’s objectives and culture, and collaborate in designing the optimal operating model.

OUR CLIENTS

Our clients →

José Mauricio Lilla

Bradesco

«SCOPEN was the ideal partner to support Bradesco in the agency evaluation process. Their technical expertise, smooth facilitation of the process, and data-driven recommendations made all the difference. »

Roberto Riva Palacio

Corporate Communications, Public Affairs & Social Responsibility Senior Manager en The Home Depot

«The process with SCOPEN has been exceptional from day one Their professionalism, extensive knowledge of the market and ability to create and execute a plan with great precision have been of enormous value to us.»

Laura Álvarez

Director of Range and Digital, Campofrío

«SCOPEN has provided us with access to new agencies with different visions of the digital environment, in a very enriching and challenging process. As expected, the SCOPEN team has demonstrated its deep knowledge of the sector, combined with rigour and, at the same time, flexibility, adapting to our needs throughout the entire process.»

Teresa Cristina Quintella

Iberian Commercial Brand Director

«SCOPEN has helped us on several occasions to find the best partners, in Spain and Portugal, for each of EDP’s needs, meeting our expectations and objectives. Their deep knowledge of the advertising market and its players, combined with their collaborative approach and excellent client service, ensures the creation of effective working teams. We particularly value their methodology, transparency and respect for the sector, through which they establish a fair remuneration model for all parties and contribute to better industry performance. »

Gonzalo Sáiz

Marketing Director Bankinter

«SCOPEN provides us with in-depth and detailed knowledge and extensive experience, giving us greater security in decision-making in all the processes in which they accompany us.»

César Hernández

General Marketing Manager, Mahou San Miguel

«SCOPEN has been a very good traveling companion: it has helped us go further than we have gone; it has helped us to walk paths that we had never walked before and they have done it with order, structure and a lot of common sense. They are not a consultant in the usual sense. Rather, they are partners who contribute, who objectify and push you in the right direction. They are being a discovery: both in their WHAT – where Excellence is a priority – and in their HOW – a close, friendly team, full of common sense and VERY companionable – the truth is that we have a good time together… and this is certainly appreciated. »

Patricia Mariñas

Head of Purchasing Marketing, BMW Spain

«SCOPEN has collaborated with the BMW Group in the last two creative agency tenders carried out. His great knowledge of the market has helped us a lot in all phases of the project.»

Alfonso Fernández

Iberia Ecommerce Director (D2C) & CMO en Samsung Electronics

«I have known SCOPEN for years and we have recently developed a consulting project with them. Its extensive experience and market knowledge provide SCOPEN with a vision that has undoubtedly been key to the project.»

Carlos Pérez Beruete

Global discipline Head of Digital Sales and Marketing

«SCOPEN has helped us focus and design a new ecosystem of collaborators for BBVA with collaborative thinking methodologies. We face this challenge thanks to SCOPEN; an expert partner in the new digital needs of brands.»

Rafael Fernández de Alarcón

Director of Brand, Sponsorship and Media, Telefónica

«SCOPEN has provided rigor, transparency and a great knowledge of the advertising market in our challenge to select the agencies to celebrate Telefónica’s centenary. With a methodology based on collaboration and teamwork. »

Laura Durán

Marketing & Insights Director, IKEA España

«The competition we conducted with SCOPEN was a challenge. Their innovative process methodology allowed us to better understand and assess the strengths and potential of the agencies, helping us to make a better decision. »

LEARN MORE

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