Consultancy →
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At SCOPEN, we leverage our extensive knowledge of new marketing models, along with a broad vision and international experience, to advise companies on designing and optimising their workflows and ecosystem of collaborators in marketing and communication.
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Marketers →
We optimise the relationships between marketers and their ecosystem of collaborators to improve their marketing and business results.
We conduct in depth analysis of our clients’ communication and business needs to advise them on the most effective organizational structures and task distribution among their collaborators. We identify gaps to be filled with their internal and external teams and support them through the transition to implement new marketing models.
We have over 35 years of experience guiding our clients through their marketing and communication pitches, whether they involve transversal or specialised capabilities. We help them optimise and evolve their working models, supporting them in the selection of the most suitable partner by applying innovative methodologies tailored to each challenge and specific capability, and working closely with their procurement teams
We advise both marketers and agencies in developing evolved and competitive remuneration models for their teams, taking into account the required service, the talent needed, and a personalised evaluation.
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Agencies →
We optimise the relationships between marketers and their ecosystem of collaborators with the goal of improving their marketing and business results.
We collaborate in the thorough review of the positioning and value proposition of agencies to adjust and optimise their messaging and value offering, taking into account the needs of advertisers, market evolution, technological impact, competitor activity, and the core DNA of their teams.
We analyse, evaluate, and adjust the agencies’ new business strategies to define and refine their action plan and go-to-market approach. Led by a senior and experienced team, we identify gaps in the agency’s activities and recommend necessary changes to achieve a higher ROI and drive new business across the different targets, such as CMO, CIO, DIRCOM, CDO, Procurement, and more.
We provide in-depth advisory to the management of agencies, groups, or industrial companies, both on the buy side and sell side, with the goal of shaping growth pathways. We identify optimal service verticals to address gaps in the global offering, select the best-fitting partners considering the company’s objectives and culture, and help design the optimal operating model.
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Our clients →
José Mauricio Lilla
Roberto Riva Palacio
Laura Álvarez
Teresa Cristina Quintella
Gonzalo Sáiz
César Hernández
Patricia Mariñas
Alfonso Fernández
Carlos Pérez Beruete
Rafael Fernández de Alarcón
Laura Durán
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