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The New Miss America Everything is run by women in the contest these days. It is no longer about the body anymore but about talent. Girls who were not so proud of their beauty and stayed at home, will be able to demonstrate their talent and get money to study. Before the penetration of cable TV, Miss America was the second most watched show after the Super Bowl. The plan is to again become the show that brings Americans together as being the most entertaining show on Television. The challenge is to prepare women for a great world and to prepare the world for great women. Y&R is the agency...
24 Junio 2018